Advertising
Fourteen Vital Advertising Tips
Here are fourteen tips to make sure that your advertising copy works and attracts customers. These tips are vitally important to on-line and off-line sales people. Write your advertising information from the perspective of your potential customer. To do this use the word "you" rather than "I" or "we." For example, "You will benefit from the flexibility of the cleaning contract." Rather than, "We provide the most flexible cleaning contract." Stress your credibility by quoting your client/customer lis…
How to design winning Yellow Pages adverts
The majority of advertisements, especially those in the Yellow Pages are saying nothing much to anyone. Most advertisements basically say, "Hi there, my business name is this and my phone number is this. These types of advertisements rarely do anything except fund the Yellow Pages. The people won't read them unless you write them in a way that makes you different from the rest of the competition. This is not as difficult as it seems. But first we have to look at the Ba…
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